The National Advertising Division of the Council of Better Business Bureaus has determined that the results of clinical and consumer-use, and mechanical testing support advertising claims for Maybelline’s “Instant Age Rewind Eraser Treatment Makeup.” As part of its routine monitoring efforts, NAD, the advertising industry’s self-regulatory forum, requested substantiation for claims made for the product in print advertising. The advertisement at issue featured a woman’s face in close-up and...